Recommended Reading List
Termite Effect, Shawn Brodof
Written by Clarity Coaching founder, Shawn
Brodof, The Termite Effect is an important resource for business
owners, entrepreneurs, sales professionals, and managers seeking
ways to improve their odds of success. Brodof presents twenty-five
common business mistakes while offering practical strategies to
avoid them as well as arming the reader with solutions for fixing
those that may already exist within your business. Click
here to view the complete Recommended Reading List from The Termite
E-Myth Revisited, Michael Gerber
This is a must-read for all business owners, entrepreneurs and
sales professionals. The insights into the three personalities –
entrepreneur, manager and technician are timeless and priceless.
After reading about the turn-key revolution you will not look at
your business the same again. The business development process ties
all of the concepts together.
Sandler Rules, David Mattson
This is a great introduction to The Sandler Sales System. The book
offers forty-nine Sandler selling principles in an easy-to-read
format that will change the way you sell forever.
Transformers, Dan Sullivan
If you want to think outside the box, this book is for you. It
outlines how nine Strategic
Coach clients transformed their industry with innovative
By The Book, Larry Burkett
This is a must-read for any Christian business owners who want
to employ biblical principles to run their business. Concepts covered
include: hiring and firing decisions, the use of business debt,
management selection, goal-setting, the importance of seeking counsel,
employee pay decisions and retirement.
Marketing, Jay Levinson
Another small business classic! If you want to learn hundreds of
easy and inexpensive marketing strategies, read this!
Tape Marketing, John Jantsch
This is a how-to-guide to develop and implement a simple, effective
and affordable approach to your marketing efforts.
Anything by Jeffrey Gitomer – Social
Sales Bible, Little
Red Book of Selling, Little
Green Book of Getting Your Way