Recommended Reading List
The E-Myth Revisited, Michael Gerber.
This is a must-read for all business owners, entrepreneurs and
sales professionals. The insights into the three personalities –
entrepreneur, manager and technician are timeless and priceless.
After reading about the turn-key revolution you will not look at
your business the same again. The business development process ties
all of the concepts together.
The Sandler Rules, David Mattson
This is a great introduction to The Sandler Sales System. The book
offers forty-nine Sandler selling principles in an easy-to-read
format that will change the way you sell forever.
Industry Transformers, Dan Sullivan
If you want to think outside the box, this book is for you. It
outlines how nine Strategic
Coach clients transformed their industry with innovative
“Unique Processes”.
Business by the Book, Larry Burkett
This is a must-read for any Christian business owners who want
to employ biblical principles to run their business. Concepts covered
include: hiring and firing decisions, the use of business debt,
management selection, goal-setting, the importance of seeking counsel,
employee pay decisions and retirement.
Guerrilla Marketing, Jay Levinson
Another small business classic! If you want to learn hundreds of
easy and inexpensive marketing strategies, read this!
Duct Tape Marketing, John Jantsch
This is a how-to-guide to develop and implement a simple, effective
and affordable approach to your marketing efforts.
Anything by Jeffrey Gitomer – Sales Bible,
The Little Red Book of Selling, The
Little Green Book of Getting Your Way
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