|
Clarity
Coaching Case Studies
The Situation:
The Process:
-
Performed a Business Effectiveness
Evaluation on the company to determine what areas,
other than marketing, required immediate attention.
-
Conducted financial analysis to identify markets which yielded
the highest profit margins. This also uncovered areas to reduce
some of the firm’s fixed costs.
-
Completed Marketing Strategy Intensive,
which resulted in a shift in marketing resources to focus on
their most profitable market niche. Also included a plan to
develop strategic referral partnerships with other service providers
in complementary businesses.
The Result:
-
Developed a cohesive marketing plan for client to follow.
-
Reduced some fixed costs.
-
Established a contact management system to insure follow-up
with prospects.
-
Implemented a more consistent sales process.
-
Created a plan to redesign firm’s website.
|
"The benefits
of coaching appear to win over even the most cynical clients
within just a few weeks."
–
Industry Week |
|
