Clarity Coaching Case Studies

The Situation:

• General contracting firm, new to the market, struggling to generate new business in a very difficult economic environment particularly for the construction industry.

The Process:

• Performed a Business Effectiveness Evaluation on the company to determine what areas, other than marketing, required immediate attention.

• Conducted financial analysis to identify markets which yielded the highest profit margins. This also uncovered areas to reduce some of the firm’s fixed costs.

• Completed Marketing Strategy Intensive, which resulted in a shift in marketing resources to focus on their most profitable market niche. Also included a plan to develop strategic referral partnerships with other service providers in complementary businesses.

The Result:

• Developed a cohesive marketing plan for client to follow.

• Reduced some fixed costs.

• Established a contact management system to insure follow-up with prospects.

• Implemented a more consistent sales process.

• Created a plan to redesign firm’s website.